Pakistani businesses that sell online, over the counter, to shops and to other businesses.
Online store, Instagram, WhatsAppMarketplaces and online partnersOwn outlets or kiosksA sales team visiting shopsWholesale to other businessesDistributorsMaking your own productsServices
Owner or CEO
Phone, mornings; laptop for the booksOpens the phone and sees who owes what, how much cash is where, and what went out yesterday.Calm, confident, no clutterAccounts person
Laptop, all dayPosts, reconciles and closes the month in the same system the orders come from.Precision: numbers that line upStore or e-commerce manager
Laptop and phone, between the store and the couriersConfirms online orders, watches listings and stock-outs, checks what the platforms deducted.One queue, one truth for stockSales person or booker
Phone, in the sun, on a Rs 15,000 AndroidBooks orders at the shop, collects cash and cheques, and hands in before 8pm.Big targets, high contrast, one thumbWarehouse or shop staff
Phone or tablet, box in one handPacks from a picture of the product, counts what's on the shelf, rings up a sale.Photos and counts, not readingPartner or investor
Laptop, occasionallyReads the income statement and balance sheet without asking anyone for a spreadsheet.Trust and seriousness